Cookie Policy

Atualizado em

Last updated: [INSERT DATE — e.g., April 29, 2026]

This Cookie Policy explains how [INSERT COMPANY NAME] uses cookies and similar technologies on its website [INSERT WEBSITE URL] (“Website”) to improve your experience, analyze performance, and personalize content.

This Policy complements our Privacy Policy and complies with the LGPD (Law 13.709/2018) and ANPD guidelines.

1. What are cookies?

Cookies are small text files stored on your device (computer, mobile phone, tablet) when you visit a website. They allow the website to recognize your browser and store information about your preferences and activities.

In addition to cookies, we use similar technologies:

  • localStorage / sessionStorage — local storage in the browser
  • Tracking pixels — invisible 1x1 images (Meta Pixel, Google Ads)
  • SDK Tags — Third-party JavaScript libraries

For the purposes of this Policy, all these resources are referred to as “cookies”.

2. Why do we use cookies?

Purpose Description
Essential functioning Maintain your session, remember preferences, security.
Performance analysis Understanding which pages are most accessed, time spent on the page, and the origin of the traffic.
Customization Adapt content to your browsing profile.
Marketing Measure advertising campaigns and display relevant ads.

3. Categories of cookies we use

🟢 3.1 Necessary Cookies (always active)

Essential for the Site to function. Cannot be disabled.

Cookie Purpose Duration Origin
tm_consent Stores your cookie preferences. 12 months Own
wordpress_* Login session in WP (if applicable) Session Own
PHPSESSID Server-side session identifier Session Own

🔵 3.2 Analytics Cookies (opt-in)

We collect anonymous data about Site usage to help us improve it.

Cookie Purpose Duration Origin
_ga Unique visitor identifier (Google Analytics) 24 months Google
_ga_* Session status GA4 24 months Google
_gid Unique day identifier 24h Google
_gat Limits the rate of requests to GA. 1 minute Google

Google Analytics Privacy Policy: policies.google.com/privacy

🟡 3.3 Marketing Cookies (opt-in)

They allow you to display relevant ads on other websites and measure campaigns.

Cookie Purpose Duration Origin
_fbp Meta Pixel Identifier (Facebook/Instagram Ads) 90 days Goal
fr Tracking Status Meta 90 days Goal
IDE Google Ads/DoubleClick Identifier 13 months Google
_gcl_au Google Ads Conversions 90 days Google

Third-party policies:

🟣 3.4 Functional Cookies (opt-in)

Extra features such as live chat, embedded videos, and customization.

Cookie Purpose Duration Origin
VISITOR_INFO1_LIVE YouTube embeds (player preferences) 6 months YouTube
YSC YouTube player statistics Session YouTube
__Secure-* Vimeo player preferences Variable Vimeo

4. How to manage your preferences

4.1 Through the Site banner

When you access the Site for the first time, we display a consent banner in the lower left corner where you can:

  • Accept all cookies
  • Refuse all (except necessary)
  • Customize by category

Your selection is stored for 12 months . After this period, the banner will reappear.

4.2 Changing afterwards

At any time, click on “Manage cookies” in the Site footer to review or change your preferences.

4.3 Through the browser

You can also block, delete, or configure cookies directly in your browser:

⚠️ Warning: Disabling essential cookies may compromise the functioning of the Site.

5. Google Consent Mode v2

We've implemented Google Consent Mode v2 , a technical standard that communicates your consent preferences to Google in real time. This means that:

  • Unless you give your consent, no personal data is sent to Google Analytics or Google Ads.
  • Even after consent is given, data is processed with anonymization when configured.
  • You retain full control over what type of data is collected.

6. Third-party cookies

Some cookies are set by third-party services that appear on the Site. We have no direct control over these cookies. We recommend consulting the policies of each service:

Service Policy
Google (Analytics, Ads, Maps) policies.google.com
Meta (Facebook, Instagram) facebook.com/privacy
YouTube youtube.com/about/policies
WhatsApp whatsapp.com/legal

7. Are you a minor?

For children under 12 years old , we require the explicit consent of their legal guardians before any data collection. For teenagers (12 to 18 years old), we comply with the LGPD guidelines applicable to children and adolescents.

If you are a guardian and have identified improper handling of data belonging to a minor under your care, please contact us immediately: [INSERT DPO EMAIL] .

8. Changes to this Policy

We may update this Cookie Policy to reflect technological, legal, or operational changes. The current version will always be available at [INSERT WEBSITE URL] /cookie-policy .

Significant changes will be notified via banner on the website or email (if registered).

9. Contact

Questions about cookies or privacy?

  • E-mail: [INSERT EMAIL]
  • Data Protection Officer (DPO): [INSERT DPO NAME] – [INSERT DPO EMAIL]
  • Telephone: [INSERT PHONE NUMBER]

You can also file a complaint with the National Data Protection Authority (ANPD) : gov.br/anpd .

This Cookie Policy complies with the LGPD (Law 13.709/2018), the Brazilian Civil Rights Framework for the Internet (Law 12.965/2014), and Google Consent Mode v2 best practices.