How much does a professional website cost? Everything you need to know.
Website prices vary widely. See what should be included, what is paid separately, such as domain and hosting, and how to compare quotes without falling for scams.
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"How much does a website cost?" is one of the first questions people ask when they click the link in the bio, and the honest answer is that it depends on what's included. Two quotes with the same name, "professional website," can deliver very different things: one delivers pretty pages and stops there, while the other delivers pages that load quickly, are organized for Google to read, and measure each incoming contact.
This article shows what needs to be included in the price, what is paid separately, and how to compare quotes without falling into traps.
Why do prices vary so much?
There are three common ways to have a website. The first is to build it yourself on a ready-made platform, paying a monthly fee to use the tool. It's cheap at first, but the time spent is yours, and the result depends on how well you understand text, design, and configuration.
The second option is to hire a website built on a generic template, with changes to colors, photos, and text. It's quick, but it usually comes without a content strategy and without any measurement.
The third option is a website designed for your business, with texts written for your client, a technical structure for Google, and tracking of each contact. The price reflects the work, which is why comparing only the final price is almost always misleading. Before looking at the number, it's worth comparing what each proposal delivers, item by item.
What needs to be included in the price?
Texts written for your client. The website exists to convince someone to get in touch, and that depends on what's written, not just the visuals. Ask who writes the texts and if you approve them before the website is built.
Design conceived for mobile devices. A large portion of people will access your website on their mobile phones, often using 4G, so it needs to be designed first for the small screen and then adapted for desktop computers.
Proven speed. Ask the provider for their PageSpeed Insights score, Google's own speed test, for websites they've already delivered. You can test it yourself: scores of 90 or higher are marked in the green by Google.
Technical SEO. Titles and descriptions on each page, sitemaps, and structured data are what allow Google to understand what the company does, where it operates, and how much it charges. They don't guarantee a ranking, but without them, the site starts at a disadvantage.
Form and WhatsApp. The path to contact needs to be ready and tested, with the form reaching you and the WhatsApp button opening the correct conversation.
Tracking. Google Analytics 4 and Meta Pixel installed and tested, so you know where each visit and each contact came from. Without this, any ad you create afterward starts without knowing what works.
Adjustments after delivery. Ask how many rounds of adjustments are included and what counts as an adjustment.
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What is paid separately
Some costs are not the responsibility of the website provider and should be charged to your company.
The domain is the website's address. A .com.br domain is registered with Registro.br and costs around R$ 40 per year. Hosting is the service that stores the website and keeps it online; there are good quality plans for around R$ 15 per month on longer contracts. If you are going to advertise, the advertising budget is paid directly to Meta or Google, using the company's credit card.
The most important point here is who owns these accounts. If the domain and hosting are in the name of the person who created the website, switching providers becomes a negotiation. If they are in your name, the website truly belongs to you.
Monthly fee: when does it make sense?
Be wary of monthly fees that exist solely to keep the website online. A good question to ask is simple: if I stop paying, will the website continue to function?
A monthly fee makes sense when you're paying for a clear service, such as maintenance with updates and backups, ad management, or customer service automation. In this case, it's optional, and you know exactly what you're getting each month.
How to compare two budgets
Place the proposals side by side and ask the same questions for each one:
- Who writes the texts, and do I approve them before construction?
- What is the PageSpeed score of the websites you have delivered?
- Does this include technical SEO and structured data?
- Are Google Analytics and the Meta Pixel installed and tested?
- Will the domain and hosting be under my company's name?
- How many rounds of adjustment are included?
- What happens if I'm not satisfied?
A budget that answers all these questions clearly and in writing is usually worth more than one that only shows a number.
How much does it cost at Dominium?
At Dominium, the landing page is reduced from R$1,497 to R$897 cash or 4 installments of R$224, and the complete website, with up to 5 pages and a blog, is reduced from R$3,497 to R$1,349 cash, at the launch price [NEED: launch deadline]. Both include an editorial document with the texts, mobile-friendly design, a PageSpeed score above 90, technical SEO, and crawling. Domain and hosting are registered in your company's name, and you have 90 days from delivery to claim or receive your money back.
